The platform is rolling out a new feature that allows them to lessen the amount of AI-made media appearing in their streams. This initiative comes as the company revealed that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread release. This shift coincides with a increase in content created by AI, spurred by recent content generation software.
AI Proliferation Online
Recent reports that approximately 10% of the quickest rising video streams on a popular video site primarily display content made by AI. A considerable share of this material is classified as low-quality AI content, a label for inferior, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, from AI artwork to educational videos, and we aim to give people the option to adjust the amount of that, according to their own choices,” said a platform representative.
AI on the Platform
The platform shared that there are now 1.3bn videos on its app labeled as AI-generated. In total, over 100 million videos are submitted to the app each day, making AI content a limited part of its overall inventory.
User Control Features
Users will be capable of limit or boost the amount of AI content they see by using the topic control setting in the app and picking AI-made media. Other topics that can already be modified under the tool include current affairs, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules require creators to label “realistic” artificially created content, and it prohibits harmful AI impersonations of public figures or crisis events. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Furthermore, the platform will now add an artificially created tag to content created with its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This step is designed to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
The company is also launching a $2m educational fund for experts and institutions to develop informative material about using AI responsibly. This project will assist charitable organizations dedicated to training coding and technology.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over intentions to cut jobs for a large number of safety staff in Britain. The company is set to reduce a significant number of roles in its trust and safety division in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content prior to it gets reviewed by staff. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
